MACSA // 2007 Workshops

MACSA Summer Development Institute

July 20 and July 21, 2007

Lancaster Bible College, Lancaster, PA

“Pursuing God’s Promise of Precious Resources”

I Timothy 6:17

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KEYNOTE ADDRESSES AND SPEAKERS

(to be offered in the Good Shepherd Chapel Auditorium)

9:30 a.m., Friday, July 20, 2007

Hitting the Target: The Role of Vision, Planning and Development in Achieving Your Desired Future

Dr. Stephen Dill, Delaware County Christian School

1:00 p.m., Friday, July 20, 2007

Faithfully Stewarding the Resources God Entrusts and Growing Them With Mustard Seed Faith and Action

Dr. Peter Teague, Lancaster Bible College

WORKSHOPS

(at a glance by time/room location within Good Shepherd Chapel)

Friday, 3:40 p.m.

*Christian School Finance 101: Determining the Right Mix of Tuition, Fees, Gifts and Financial Aid for Your School. – Dr. Stephen Dill, Room GSC201

CLARITY – The Antidote to Fuzzy Governance – Scott Walker, Room GSC202

Why Plan, Anyway? Do We Really Need A Strategic Plan for Our Ministry? – Steve Muller, Room GSC203

Employing Your Parent Base to Grow School Enrollment – Rob Ellis, Room GSC204

*Developing a Planned Giving Program – Robert Kauffman, Room GSC205

Friday, 6:15 p.m.

Building an Alumni Association – Dr. Stephen Dill, Room GSC 201

Transforming Governance – Scott Walker, Room GSC202

*Cultivating Sources of Non-Tuition Revenue – Andrew H. Schall, Room GSC 203

The Powerful Impact of Public Relations for the Christian School – Debbie Hamilton, Room GSC204

Customer Service that Sells the School – Dr. Sandy Outlar, Room GSC205

Saturday, 8:55 a.m.

*The Few Do Much -- Hank Prevette, Room GSC201

Twelve Power Tools Used by Exceptional Boards – Dr. Sandy Outlar, Room GSC202

Making Diversity Work for You -- Ken Tanis, Room GSC203

*Creating Publications to Appeal to Your Donors and Your Market – Mike Rice, Room GSC204

*Establishing Development Infrastructure: Fundamentals to Current and Long-Term Funding Programs (Part I) – Jody Fausnight, Room GSC205

Saturday, 10:05 a.m.

*Capital Campaigns -- Hank Prevette, Room GSC201

*Friendly Fundraising for the Fearful Few of the Board – Dr. Sandy Outlar, Room GSC202

Pennsylvania's Educational Improvement Tax Credit Program: A Great Way to Fund Your Scholarship Program – Jeff Kime, Room GSC203

Advancing Christian Education: Marketing to the Hearts and Minds of Current and Prospective Families – Harold Naylor, Room GSC204

*Establishing Development Infrastructure: Fundamentals to Current and Long-Term

Funding Programs (Parts II) – Jody Fausnight, Room GSC205

Note: See full workshop descriptions below and speaker associations below.

* Indicates this workshop was pre-approved to qualify for .1 credit toward fulfilling the certification requirements of the Certified Stewardship Professional (CSP) credential offered through the Christian Stewardship Association. The Christian Stewardship Association is the premiere national organization for empowering ministries to apply Biblical stewardship principles and it annually equips hundreds of ministry professionals to secure resources to fulfill their individual ministry’s mission and vision effectively. For more details on the CSP certification program requirements and benefits, please visit http://www.stewardship.org/certification/index.html.

WORKSHOPS

(by track, time, topic, and speaker with session summary)

Development & Finance Fundamentals Track

*Christian School Finance 101: Determining the Right Mix of Tuition, Fees, Gifts and Financial Aid for Your School. – Dr. Stephen Dill, Delaware County Christian School

Located in room GSC201, Friday at 3:40 p.m.

How do we create the right income stream to fund excellence in Christian education? This session will look at determining tuition rates and using financial aid to enhance tuition income.

*Cultivating Sources of Non-Tuition Revenue – Andrew H. Schall, Ambassador Advisors, LLC

Located in room GSC203, Friday at 6:15 p.m.

How can our organizations can turbo charge their development effort and tap into alternative streams of revenue not realized in traditional fundraising methods?

*Establishing Development Infrastructure: Fundamentals to Current and Long-Term Funding Programs (Parts I & II – one CSP credit each – see * below for details) – Jody Fausnight, Development Advisory Services

Located in room GSC205, Saturday at 8:55 (part I) and 10:05 (part II) a.m.

An overview of fundamentals of a Christian school development program including structuring and supporting your annual fund and how to market opportunities for regular investment by your donors. If you are new to development work as a board member or paid development officer or administrator, this session will assist you with identifying major constituencies and formulating a strategy to involve them in regular, active support of your organization and its mission. Building upon the fundamentals covered in part I, Part II will explore methods to systematically follow growth in your donorbase and database and upgrade donors as you grow a major donor program for your ministry. How this sets the stage for major funding campaigns will become evident as we conclude the session and wrap it up with a brief question and answer time.

Marketing and Admissions Track

Employing Your Parent Base to Grow School Enrollment – Rob Ellis, Director of Admissions, Wilmington Christian School

Located in room GSC204, Friday at 3:40 p.m.

Come explore ideas, tools, and incentives that can energize and mobilize your school’s best “sales agents”. Learn ways to encourage every parent to be an active ambassador for your Christian school.

The Powerful Impact of Public Relations for the Christian School – Debbie Hamilton, Hamilton Strategies

Located in room GSC204, Friday at 6:15 p.m.

How can Christian schools gain media exposure in a culture that seems interested in everything else BUT Christian education? Is there more to PR besides just the media? How can your school stand out from the crowd while still remaining Biblical in how you promote your school and how does publicity even help you anyway? Find out why PR is important, how to develop a PR strategy and how to implement your strategy – on a shoestring. It isn’t easy, but through Christ all things are possible!

Customer Service that Sells the School – Dr. Sandy Outlar, Lancaster Christian School

Located in room GSC205, Friday at 6:15 p.m.

This seminar will deal with such things as internal and external factors that cause both companies and schools to sell well in the market place.

*Creating Publications to Appeal to Your Donors and Your Market – Mike Rice, Rice & Rice, Ltd (www.riceltd.net)

Located in room GSC204, Saturday at 8:55 a.m.

What is the right Message? What does design have to do with the message? What about color? Why is branding important? Mike will provide answers to these and other questions to enhance your publications impact on your donors and your market.

Advancing Christian Education: Marketing to the Hearts and Minds of Current and Prospective Families – Harold Naylor, The Christian Academy & DiscoverChristianSchools.com

Located in room GSC204, Saturday at 10:05 a.m.

One of MACSA’s latest initiatives is to engage parents in a dialogue concerning God’s truth regarding their child’s training and future. Concerned parents desire to give their children the best possible education. Many, however, have never considered their God-given responsibility regarding how that education is provided. Learn more about how your current and prospective parents can benefit from cooperative efforts to inspire and inform parents in this critical area.

Major/Planned Gifts and Capital Campaigns Track

*Developing a Planned Giving Program – Robert Kauffman, Ambassador Advisors, LLC

Located in room GSC205, Friday at 3:40 p.m.

A planned giving program promotes Biblical stewardship, enables the organization to accomplish its mission and achieve its plan. It also strengthens the current giving program as well as your capital campaign, and casts a vision for the future.

*The Few Do Much -- Hank Prevette, Annapolis Area Christian School

Located in room GSC201, Saturday at 8:55 a.m.

Money being the “divider” even among Christians, it shouldn’t surprise us that in most major fundraising efforts 10-15% of the community give 90% of those gifts and pledges required to meet the goal. It’s always been this way, so why be surprised? If a relatively large sum is needed, mass appeals are rarely successful within smaller institutions. In a “mom & pop” or small development staff, strategizing or nurturing your “Top 30” major donors is probably the only way to success. How can we locate the “Top 30” and how do we nurture them to become underwriters?

*Capital Campaigns – Hank Prevette, Annapolis Area Christian School

Located in room GSC201, Saturday at 10:05 a.m.

What are the key factors that make campaigns successful? Why do a large number of them fail? Aside from the Director of Development serving as coordinator, who best leads the charge? What’s a small Christian school, less than 250 total students, to do when $5-6 million is needed?

Boards Members and Development Governance Track

CLARITY – The Antidote to Fuzzy Governance – Scott Walker, Walker Service Group

Located in room GSC202, Friday at 3:40 p.m.

This workshop will consider the negative impact Fuzzy Governance has on an organization (and why we all like it) and how an excellent board overcomes Fuzzy Governance using CLARITY as the foundational element for organizational success.

Transforming Governance – Scott Walker, Walker Service Group

Located in room GSC202, Friday at 6:15 p.m.

This seminar will consider how a maturing board transforms its governance style over time to become less operational and increasingly strategic such that the board, through effective governance, can lead the organization to the destination point defined by God and transform lives in the process of the pursuit.

Twelve Power Tools Used by Exceptional Boards – Dr. Sandy Outlar, Lancaster Christian School

Located in room GSC202, Saturday at 8:55 a.m.

This seminar defines the essence of what great board’s do that makes them effective and efficient and keeps a school moving forward. Whether yours is a large or small school you can build a powerhouse of strategic leverage when these twelve characteristic are activated on one’s board.

*Friendly Fundraising for the Fearful Few of the Board – Dr. Sandy Outlar, Lancaster Christian School

Located in room GSC202, Saturday at 10:05 a.m.

Board members can be great fundraisers even if they never ask for money. There are a number of indirect ways to raise funds for an organization one loves. And once one gets involved in an “alternative” ask it isn’t long before they hunger for stepping up to the proverbial plate and hitting a homerun with a direct ask. This seminar will examine the diversity of a board and a respect for those personalities who do not like to make a direct ask, while at the same time providing them an opportunity to be a part of the fundraising effort.

Special Topics Track

Why Plan, Anyway? Do we really need a strategic plan for our ministry? – Steve Muller, Ambassador Advisors, LLC

Located in room GSC203, Friday at 3:40 p.m.

In non-profit ministry we are expected to do more with less, and do it faster. To produce that kind of efficiency we need to have a well thought out plan, but creating a comprehensive strategic plan can seem like an overwhelming task. This workshop takes the mystery out of strategic planning. We will review what Scripture says about planning, why planning is important, and where to start for launching a planning process. We will also look at how planning results in alignment of resources and provides a context for understanding the organization itself and the work to be done.

Building an Alumni Association – Dr. Stephen Dill, Delaware County Christian School

Located in room GSC201, Friday at 6:15 p.m.

Many Christian schools, especially those with a high school, are mature enough to have an alumni association, which can provide financial, spiritual, and practical support. Building strong connections between alumni and the school through reunions, volunteers, and effective communication pays future dividends.

Making Diversity Work for You -- Ken Tanis, Delaware County Christian School

Located in room GSC203, Saturday at 8:55 a.m.

International Christian families are looking for schools in America that will provide a Christian education for their children. Careful planning and promotion of this initiative can be a huge plus to the entire school community. Specific materials will be provided to help schools wade into these international waters in a successful manner.

Pennsylvania's Educational Improvement Tax Credit Program: A Great Way to
Fund Your Scholarship Program – Jeff Kime, Hershey Christian School

Located in room GSC203, Saturday at 10:05 a.m.

Imagine your school's entire scholarship program being funded by local
businesses! Learn the details of the EITC program, ways to promote it
to local businesses, and how your school can be involved with it.

One-Hour Q & A Panel on Development Topics from Audience – moderated by Ken Tanis, Headmaster Emeritus, Delaware County Christian School.

Panel Participants:

1. Scott Walker, Walker Services Group, former board member at Del. County Christian School

2. Dr. Steven Dill, Headmaster, Del. County Christian School

3. Jim Schumacher, Development Director, Rochester Christian School Foundation

4. Diane Dissmore, Director of Development and Admissions, Living Word Academy

5. Heidi Baniszewski, Past Development Officer, numerous organizations (including Living Word Academy in Lancaster, PA, and Bethesda Mission in Harrisburg, PA)